|This branding campaign was developed for the Houston Chronicle and focused on promoting the major business segments. Ads were developed for major Classified areas: Automotive, Real Estate and Employment; for Circulation/Editorial, and general ads to promote readership. The core campaign won a gold ADDY and went on to win a Silver in District 10 competition. The automotive campaign earned a bronze ADDY and was awarded a gold ADDY in district competition.|
|Towne Lake is a master-planned subdivision with a 300-acre lake as its centerpiece. They wanted a campaign that focused on the lake as their biggest selling point. The "Just Add Water" theme was used in print ads and rich media. The rich media banner featured a water skier who 'skied' across the page, with the tag " Just Add Water" trailing behind him.|
|I.W. Marks wanted an entire new campaign to include print, direct mail and email marketing, targeted to major selling periods. We came up with the "Rock" theme and translated it for different audiences and holidays.|
|Morning Star Builders is an exclusive custom builder. They were chosen as the builder for the 2011 Southern Living Showcase home. I toured the home with the builder and made notes about the key features he wanted to highlight. The client was so thrilled with what I wrote that he expanded his 8-page brochure to 12 pages to include more details.|
|Sometimes it's really difficult to make something a little different out of your run-of-the-mill display employment ad, but the client was really tickled by this and frankly, so was I.|
|Automotive clients are tough. Most of them want to pack as many cars into an ad as possible, and often they are reluctant to 'break the mold' and go for something different. As a result, most dealership ads end up looking pretty much the same. These West Houston Infiniti direct mail pieces are a good compromise between showing a large variety of vehicles, yet being just different enough to get noticed.|
He: I’m ready.
She: Cold pizza is breakfast?
Announcer: (fade in theme
music) Ready? Read the Chronicle. Call
713-220-7211 or go to chron.com/subscribe. Ya ready?
She: I’m ready!
He: Ready for what?
She: Anything – life!
She: Yea, I’m jazzed, in the know, connected. Read my Houston Chronicle. I’m ready for anything.
Announcer: In today’s Chronicle, meet the new Houston Dynamo soccer players, discover the hottest new Houston restaurant
and learn what your pet really thinks.
He: You’re ready for anything?
She: Yea, anything.
She: Good. My poker buddies are on their way.
She: (Deflated.) Not ready for that.
Announcer: (fade in theme